Marriott Homes and Villas

UX Redesign and Prototype Development
Client: Marriott Homes and Villas
Partner: Publicis Sapient
Role: Web Designer Trainee, Global Career Accelerator (ASU)

  • Objective

    The primary goal of this project was to revamp the user experience for Marriott’s Homes and Villas web app, enhancing its appeal in a competitive home-sharing market, especially in light of the pandemic’s impact on the travel industry. The redesign offered an intuitive, engaging platform to retain loyal Marriott customers and attract new ones from home-sharing disruptors like Airbnb and VRBO.

  • Scope

    Conducting market research to understand the competitive landscape and evolving customer needs.User experience design, including paper sketches, wireframes, and prototypes, focuses on navigation, aesthetics, and usability.Development of a cross-browser-compatible, responsive web prototype using HTML, CSS, and JavaScript.Usability testing and iterative design improvements based on feedback from real users.

  • Tools

    Figma: For creating wireframes and low-fidelity prototypes.

    Adobe XD: For visual design and further UI refinements.

    HTML, CSS, JavaScript: For developing interactive, responsive prototypes.

    Usability Testing Tools: To gather user feedback and iteratively improve the interface.

    Google Analytics: To track and analyze user behavior and engagement.

  • Problem

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.Marriott’s Homes and Villas struggled to compete against emerging home-sharing platforms such as Airbnb, which provided users with more flexible, personalized options. The Marriott platform was functional but lacked the user-friendly features and design that home-sharing users were beginning to expect. Marriott needed a more compelling, intuitive interface to stay competitive and relevant.

  • Solution

    The solution was a complete UX redesign of the Homes and Villas web app, focusing on enhancing the user journey and interaction. I contributed by:

    Conducting market analysis to identify trends and competitor features.

    Designing user-friendly interfaces, including low-fidelity wireframes and prototypes, ensuring a clean visual hierarchy.

    Implementing features such as personalized destination filters, seamless booking processes, and visually engaging property listings, keeping usability and aesthetic appeal in mind.

    Responsive design was a priority, ensuring the platform was accessible across devices and browsers.

Reflection

This project enhanced Marriott’s competitive edge in the home-sharing market and significantly advanced my skills in UX design, prototyping, and front-end development. Focusing on user-centric designs and optimizing the customer journey helped me create a web app that balances business goals with an intuitive and engaging user experience.

Your Dream Vacation Awaits

This project improved Marriott's position in the home-sharing market and advanced my skills in UX design, prototyping, and front-end development. By focusing on user-friendly designs and enhancing the customer journey, I created a web app that meets business goals while providing an enjoyable experience. Aligning Marriott's brand with user needs challenged me to refine my approach, resulting in creative solutions that balance usability and appearance. This experience not only enhanced my technical skills but also deepened my understanding of how good design can lead to business success in a fast-changing market.

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YOUR DREAM VACATION